Mission
To be a reliable, founder-friendly investor that strengthens companies and helps them serve their customers and communities better.
SAS Holding invests in well-run Saudi companies, providing capital, guidance, and stability to help them grow for generations.
Where Saudi
Businesses Built to Last
About Us
We are a Saudi holding company that builds strong, sustainable businesses by combining disciplined investment with hands-on support to drive long-term growth.
Vision
Our vision is to be a leading Saudi holding company known for building enduring businesses that support Saudi Vision 2030.
Our Goal
To be the trusted Saudi holding company that supports long-term growth, guiding solid businesses from today’s potential to tomorrow’s enduring success.
25+
Acquire .. Build .. Grow
Partners with 150+ Brands
Where We Invest
Investing in the industries shaping tomorrow’s economy.
Sector: 01
Hospitality & Airport Services
Hospitality & Airport Services
We offer technology-enabled solutions for the hospitality sector, enhancing guest experience, operational efficiency, and revenue management. Our services support hotels, resorts, and service providers in delivering consistent and high-quality customer experiences.
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Aerotel – Jeddah
A transit hotel located within a major international airport, serving high-volume layover traffic with a demand-driven, stable revenue model. -
Plaza Premium Lounge
A global provider of premium airport lounge services, leveraging international travel demand to deliver a scalable, high-margin hospitality experience.
Sector: 02
Information Technology & AI Solutions
Information Technology & AI Solutions
We deliver advanced IT and AI-driven solutions that help organizations automate operations, enhance decision-making, and scale efficiently. Our services include system integration, software development, data analytics, and intelligent automation tailored to business needs.
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Orbscope
A regional technology solutions provider with operations since 2016, delivering custom software and integrated digital services to drive enterprise digital transformation.
Sector: 03
Education & Training
Education & Training
Investing in scalable, innovative training programs that develop skills and competencies for individuals and organizations, offering sustainable returns for investors.
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Orbscope Academy
An innovative training platform developing skills and competencies for individuals and organizations, with a scalable model delivering sustainable investment returns.
Sector: 04
Marketing & AI Solutions
Marketing & AI Solutions
We combine data-driven marketing strategies with artificial intelligence to optimize customer acquisition, engagement, and conversion. Our solutions leverage AI for campaign optimization, customer insights, personalization, and performance analytics.
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Helium AI
An AI-powered marketing agency delivering data-driven strategies that maximize advertising ROI, optimize spend efficiency, and enable scalable business growth.
Sector: 05
Media Production
Media Production
We provide end-to-end media production services, including video production, photography, motion graphics, and digital content creation. Our focus is on delivering high-quality visual storytelling that strengthens brand identity and audience engagement.
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Qe‘da Arab Radio
A digital Arabic talk platform targeting entrepreneurs and decision makers, building a high-value audience and scalable monetization through advertising and strategic partnerships.
Sector: 06
Food and Beverage (F&B)
Food and Beverage (F&B)
We support food and beverage businesses with digital solutions, branding, and operational optimization. Our expertise helps brands improve customer experience, streamline operations, and grow sustainably in competitive markets.
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Jalsa Wa Khabbaz
Premium coffee, bakery, and hospitality brands with a scalable operating model, targeting experience-driven consumers and sustainable profit margins. -
Larino
A premium bakery factory specializing in high-quality baked goods, combining modern production techniques with traditional craftsmanship. Larino operates a scalable production model that meets market demand and offers profitable growth opportunities for investors.
Sector: 07
Tech Startup
Tech Startup
We empower tech startups from ideation to scale by providing technology development, go-to-market strategies, and digital infrastructure. Our approach focuses on agility, innovation, and building scalable business models.
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ScopeERP
A cloud-based ERP platform designed to streamline operations and improve management efficiency, with strong scalability across multiple industries and regional markets. -
Pluno
A technology platform organizing the car wash market by digitally connecting demand and supply, creating sustainable value for users, service partners, and investors.
Sector: 08
Financial Technology (FinTech)
Financial Technology (FinTech)
We deliver secure and compliant financial technology solutions that enable digital payments, financial automation, and data-driven financial services. Our FinTech expertise supports innovation while ensuring reliability, scalability, and regulatory compliance.
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ScopePay
A secure, scalable digital payment platform enabling businesses and e-commerce platforms to manage transactions efficiently across the MENA region.
Experience
Investment excellence as a driving force in sustainable growth.
Investments & Entrepreneurs
SAS Holding is a leading investor and project manager across eight strategic sectors, including Hospitality & Airport Services,Information Technology & AI Solutions,Education & Training,Marketing & AI Solutions,Media Production,Food and Beverage (F&B),Tech Startup,Financial Technology (FinTech), with a proven track record of sustainable growth and profitable returns for investors.
Driving Growth Across Industries
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Learn more
We place entrepreneurs and business owners at the centre of our relationships and value the effort they have invested in building their companies over the years.
We prefer building resilient, enduring companies over chasing quick gains or short-term exits.
We are committed to transparent deal structures, clear terms, and direct communication, without unnecessary complexity.
We aim to leave every company in a better position than we found it—financially, operationally, and culturally.
SAS Holding was established as a natural extension of its founder’s long track record in building, developing, and investing in companies across the region. The company was created to be a long-term investment home for distinguished businesses, supporting them as they move into new stages of growth and stability, rather than focusing on short-term deals.
